CAT5 RE-BRANDING
Cat5 Commerce was interested in consolidating its diverse portfolio under its 2 largest and most successful sites—TacticalGear.com and WorkBoots.com. It became apparent that this was an opportunity to update branding and capture old impressions with a refresh. New logos, brand guidelines, websites, and advertising were developed to greet new and old consumers to a more refined and inviting shopping experience.
Once visitors became acquainted with the new branding and UI, we decided to look at ways to increase customer retention. A rewards system and weekly deal were proposed to accompany a series of outreach emails ranging from inactivity and abandoned cart to cross-sells and up-sells.
Marketing for an e-retailer requires fresh, on-brand creative that does more than follow trends. One of the largest hurdles of advertising for over 400 brands is the fact that many lack resources to keep the aesthetic we spent so much time to develop. Strategic planning, good copy–and an in house studio go a long way to stay a step ahead of your competition. However, consistently delivering on-brand marketing to our target demographic requires more than a good team and proper equipment. It takes commitment.
Motion Graphics is quickly becoming an indispensable part of any marketing strategy as social media devours the advertising space. With over a billion daily active users and new trends popping up as platform developers design new features and algorithms that influence user behavior it is key to stay ahead of the curve.
INFOGRAPHICS
Another marketing strategy we employed is creating easily digestible infographics to link with tactical and military sites and blogs for exposure to their viewers. A quick turn around on topical subject matter and the right partnerships can bring a lot of traffic from an otherwise underutilized market.
Bolstered by continued growth with our private label line, it was apparent that we needed to branch out. We partnered with a local print house to start our apparel line late 2017. Selecting some of the finest tri-blend shirts and working closely with our printer allowed us to create apparel for our customers that felt true to our story.
